SERP: what is serp and its full form?
The full form of serp is Search Engine Results Page. It describes the website that a search engine returns with its search results. Listings indexed by a human in the search engine directory and paid to be listed in the search engine.
SERPs tend to incorporate organic search results, paid Google Ads results, Featured Snippets, information Graphs and video results. In different words: You sort (or say) one thing to Google. and also the SERP is what you get back.
Even though Google currently has dozens of SERP options that seem on the primary page, the 2 most significant classes are paid results and organic results.
The paid results are from advertisers bidding on keywords via Google Ads. though Google Ads take ad connection into account, their placement primarily goes to the very best bidder. The organic results are “earned” placements that are determined by Google’s algorithmic rule to be the general best, most relevant results for a given search.
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a question by a user. the most part of the SERP is that the listing of results that are came by the search engine in response to a keyword query.
The results are of 2 general sorts :
organic search: retrieved by the search engine' rule
sponsored search: advertisements.
The results are usually hierarchal by connection to the query. every result displayed on the SERP normally includes a title, a link that points to the particular page on the Web, and a brief description showing wherever the keywords have matched content at intervals the page for organic results. For sponsored results, the adman chooses what to display.
Scraping and automatic access
Search engines result pages are shielded from automated access by a spread of defensive mechanisms and also the terms of service. These result pages are the first knowledge supply for program optimization, the web site placement for competitive keywords that has become a very important field of business and interest. Google has even used Twitter to warn users against this practice The sponsored (creative) results on Google will price an oversized quantity of cash for advertisers. the foremost valuable keywords are for legal services, particularly personal injury lawyers in extremely competitive markets. These keywords zero in the many USD, whereas the foremost valuable is almost one thousand USD for every sponsored click.
The method of harvest search engine result pages data is sometimes known as "search engine scraping" or in an exceedingly general type "web crawling" and generates the information SEO connected firms ought to valuate web site competitive organic and sponsored rankings. This data will be wont to track the position of internet sites and show the effectiveness of SEO furthermore as keywords that will want more SEO investment to rank higher.
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